Sankei Digital and Singapore’s Eliphant Form Partnership to Support Game Companies Going Global

Sankei Digital Inc., a Tokyo-based media company led by President and CEO Sozo Otsuka, has announced a strategic partnership with Eliphant Pte Ltd, a Singapore company known for its game marketing and event work across Asia. Eliphant is led by CMD Elicia Lee. Through the partnership, the two companies will support each other’s clients as they look to expand into new markets overseas. The goal is to help gaming companies grow their reach internationally while also helping the wider gaming industry continue to develop.

By joining forces, Sankei Digital brings its strength in Japanese media and its experience in indie game publishing, while Eliphant contributes its expertise in large-scale events and esports communities in Southeast Asia. Together, the two companies plan to draw on their combined knowledge of markets across Asia, including Japan, as well as North America and Europe, to help their clients expand overseas. This support will include help with exhibitions, booth design and construction, event management and public relations strategy.

Eliphant was founded in 2014 and has built a name for itself in gaming and esports marketing and event production across Asia. It organized GameStart Asia, one of Southeast Asia’s biggest gaming conventions, held in Singapore from 2014 to 2019. The company has also handled corporate booths and activations at many large events, both in person and online. Sankei Digital, on the other hand, has built its presence through media. In September 2016, the company launched IGN JAPAN, the Japanese version of the world’s largest gaming and entertainment news website.

This has given Sankei Digital strong insight into the gaming audience along with the ability to reach game fans both in Japan and abroad. In July 2023, the company also launched HYPER REAL, a label dedicated to publishing indie games. Through HYPER REAL, Sankei Digital produces and markets standout indie titles from Japan and other co

With this partnership, Sankei Digital and Eliphant aim to give gaming companies a stronger path toward reaching new audiences and building their presence in markets around the world.

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