Gamescom Asia 2022 concluded successfully in Singapore last week. Held from the 20th to the 22nd of October in Singapore at Suntec Singapore Convention and Exhibition Centre, with online segments available for all audiences on the 19th and 23rd of October, the event saw high attendance and viewership across trade visitors and fans.
Mathias Kuepper, Managing Director of Koelnmesse Singapore, the organizer of Gamescom Asia, said: “The success of this year’s edition has shown the potential of what the games industry, in particular in Asia, has to offer to the world. We are extremely pleased about the turnout, particularly in a difficult transitioning year like 2022. The face-to-face interactions, energy, and relationships forged onsite were irreplaceable. It’s immensely encouraging that some of our partners have already committed for 2023. This shows Gamescom Asia is the place to be for the games industry in one of the fastest growing regions and 2022 was only the beginning of our journey.”
Mr. Alvin Tan, Minister of State, Ministry of Culture, Community and Youth & Ministry of Trade and Industry, said: “The strong return of marquee international events, such as Gamescom Asia, speaks to Singapore’s strong recovery. The gaming and esports industry has been one of the bright sparks amidst the economic gloom of the COVID-19 pandemic. I am confident our gaming industry will continue to thrive as our local players develop original, innovative, and world-class gaming content.”
Singapore Will Continue Hosting Gamescom Asia For The Next 3 Editions
A Memorandum of Understanding (MoU) was inked on the 20th of October between the Singapore Tourism Board and Koelnmesse Pte Ltd, organizers of Gamescom Asia. The MoU will see Singapore continue to be the host country for Gamescom Asia for the next 3 years.
The partnership will help to strengthen Singapore’s position as a regional games hub, bringing industry players together to network, collaborate and spark ideas in the B2B and B2C games and esports sectors.
Packed Content and Strong Exhibitors
Attendees gleaned valuable insights on the latest gaming trends and topics from 70 distinguished speakers across more than 25 conference and expo stage talks from global game developers and publishers, indie games studios, solution providers, and social networking platforms at this year’s in-person Trade Zone.
A line-up of experts representing companies including Blizzard Entertainment, Wizards of the Coast, Moonton, Sloclap, Ubisoft, ESL Pro League, 9GAG, Women in Games Asia, and others, graced the stage live in Singapore. Topics ranged from the hottest industry trends to the fundamentals of game design and development, as well as games business and marketing strategies. TikTok treated visitors to an official reception featuring Australian DJ cTrix, who entertained the crowd with original 16-bit tunes. Conference sessions will be available on demand on the Gamescom biz community digital platform within a week after the event.
The Trade Exhibition allowed visitors to meet face-to-face with over 80 exhibiting companies and brands. Key highlights include the Singapore, Germany, and Sweden pavilions, which supported 25 game publishers and industry players from the three countries. The Indie Village showcased the achievements and potential of indie game companies. Visitors were also able to participate in workshops by SideFX, networking sessions as well as a Developer-Publisher-Investor Speed Dating event sponsored by Xsolla.
The Entertainment Zone
The online Entertainment Zone kickstarted Gamescom Asia with Primetime, on the evening of the 19th of October, available to the public and streamed on YouTube, Facebook and Twitch.
The one-hour show was packed with first looks, announcements, and updates from game publishers including Against the Storm from Hooded Horse, Cuisineer from Battlebrew Productions, Goi from YGG Games, Rift of the NecroDancer from Brace Yourself Games, Sonic Frontiers and Like a Dragon: Ishin! from Sega, Villains and Stumble Guys from Scopely, Warhammer 40,000: Darktide from Fatshark, including Fifa 23, Call of Duty and God of War on the PlayStation Plus Collection, and many more. Primetime was hosted by Victoria Cheng in English, by Dejet in Bahasa Indonesia, and by Mint in Thai.
The Online Show ‘Studio’
On the 23rd of October, the online show ‘Studio’ rounded up Gamescom Asia on a high with game showcases, features and intimate chats with developers, and more, hosted by Tashbunny in English, Dejet in Bahasa Indonesia, and Mint in Thai. Audiences from around the world heard from a super showing of 17 Southeast Asian game studios and saw gameplay highlights from Scopely’s Primetime showcase, followed by the Indies compilation of award-winning indie games from across the globe. A special Singapore spotlight saw participating companies from the Singapore Pavilion share their expertise, while a fireside chat with Q-Games gave insights into Japan’s game scene. A broadcast of World Warrior Capcom Cup IX Qualifiers, hosted by esports celebrities Razer Xian, Zhi, and Mike Ross, brought an exciting conclusion to the session.
Gamescom Asia’s Steam event page also saw a lot of traction, reaching over 2.1 million hits to date.
Trade visitors will be able to continue using the Gamescom biz community app to network, whereas delegates can also watch the conference sessions on demand after the event.
The app, which is a joint digital platform with Gamescom and Devcom, will remain accessible throughout the year, bringing the three business communities together with updates and opportunities to foster potential partnerships via Gamescom-related events.