One of the most unique things about the original Tiger & Bunny was its brazen use of real-world product placement, with characters being sponsored by real brands like Softbank and Domino’s Pizza. Now, ahead of Tiger & Bunny Season 2, the studio behind it has taken to twitter to recruit new brands to work with the show.
『TIGER & BUNNY 2』(2022年シリーズ開始)
— TIGER & BUNNY (@TIGERandBUNNY) October 1, 2020
“”TIGER & BUNNY 2″ (2022 series start) Character placement sponsorship company, recruitment! Why don’t you put your sponsor logo on the heroes that appear in the play? Reception period: 10/1 (Thursday) 18:00 to 10/7 (Wednesday) 18:00 Please see below for recruitment details.” the translated tweet reads.
The campaign may have just ended, but it definitely grabbed some attention. Various big Japanese brands such as department store chain Tokyu Hands took to twitter to express their interest in being part of the superhero anime’s world.
— ハンズ公式 (@Hands_official_) October 2, 2020
Unlike the Fall Guys bidding war, this call for collaboration does not involve a charitable donation as a buy-in. Instead, brands had to suggest tie-in products to work with Tiger & Bunny.
According to the website, the studio will announce their choice of brands next week, on the 16th of October.
One of Tiger & Bunny’s most standout features was its brand integration. In the show, Superheroes are akin to reality tv stars, so it only makes sense that corporations would pay them to be covered in logos.
Due to TV regulations about showing brand logos though, this does create weird circumstances with the anime. For example, the Netflix version has airbrushed out the logos from the characters, making the opening sequence a jarring experience.
The new season of Tiger & Bunny will start in 2022.