Fall Guys has done well for itself. Since the game’s launch, the Fall Guys twitter has been alight with fanart as well as official collaborations for the game’s outfits.
As more and more brands want a piece of the Fall Guys pie, the developers decided to put their enthusiasm to better use. Requesting a collaboration with the game now comes with a new caveat:
🔥 BATTLE OF THE BRANDS 🔥
The thirst from brands has been unreal… so we're turning it into something positive!
Prize: Your brand inside Fall Guys as a costume!
👉 To enter:
Reply to this tweet with the highest amount of money you would be willing to donate to @SpecialEffect
— Fall Guys (@FallGuysGame) August 17, 2020
The “Battle of the Brands” works like an auction. Brands bid how much they’d donate to SpecialEffect, a charity for gamers with disabilities. After donating, the winning brand gets to be represented in the game via a new costume.
The auction runs for two weeks, where the winning brand will then also be assessed to make sure their values line up with the Fall Guys brand. After the legal paperwork is sorted out, the winning brand will be announced.
Many brands have stepped up, all eager to get in on the action. As of this writing. the current bid leader is Mr Beast at USD100,000. Rather than promote himsel, however, he’s doing it in support of Tushy Bidet and their novel costume idea.
Since the start of the bidding war many other brands have thrown their hat in, such as Warframe and BisectHosting. The Fall Guys twitter started the bidding war by tagging other gaming-adjacent brands such as Wendy’s and KFC, but they haven’t made their bids yet.
Fall Guys has garnered an impressive amount of goodwill from their fans since launch. Considering the game launched free on PS4, it’s definitely helped boost its install base. The charity auction is also a great move, as it lets brands do more than just talk about collaborating.
The game is available on Steam and PS4. You can view the gameplay trailer down here: