Sony Corporation has signed a multiple-year global partnership with professional esports team Fnatic that includes a product co-creation of Sony’s gaming gear brand, INZONE.
In this collaboration, Sony’s product development teams will exchange opinions on product concepts, performance, and technology with professional players from Fnatic. Professional players from Fnatic will conduct rigorous product testing for INZONE products under development, while Sony enhances said products based on the player’s opinions.
Sony will co-produce online content with Fnatic for the gaming community to provide a unique experience for many players. Fnatic shares Sony’s common goal to inspire and empower all players to continue to achieve their full potential.
“We’re absolutely thrilled to welcome INZONE into the Fnatic family as a long-term partner of our organisation,” said Sam Mathews, CEO of Fnatic. “During our initial discussions it became clear how strong the alignment is between our brands; from Sony’s leading innovation in technology and our own 18+ year legacy as a world leader in esports and gaming performance. Together we look forward to exciting the audience, pushing the boundaries in both product development through our world-class roster of players and amplification of the INZONE brand globally via our unrivalled fanbase of over 30+ million worldwide.”
“We are excited to partner with Fnatic, the world leader in the e-sports scene, to pioneer new gaming experiences for esports players and all gaming lovers, ” said Hiroshi Nakamura, Head of Personal Entertainment Business Unit, Sony Corporation. “By the combination of Sony’s cutting-edge visual and audio technologies and Fnatic’s unparalleled expertise, we are engineering the multiple initiatives with Fnatic such as the co-creation of gaming gears and content activations, that will add a completely new dimension to gaming life. Sony Group’s corporate direction is “getting closer to people”, and in this context, getting closer to the gaming community. We are sincerely wishing to energize and support the gaming community through this partnership, as a member of the Fnatic family.”
For more information, do check out the official INZONE website here.