![[EXCLUSIVE] Dragon’s Dogma 2: Dark Arisen Team Opens Up About the Expansion’s Name, New Norgan Region, and Performance Goals](https://cdn.gamerbraves.com/2026/07/Dragons-Dogma-2-Dark-Arisen_Interview_FI-360x180.jpg)
SEGA CORPORATION and Rovio announced today a major change in how the Angry Birds brand will be managed worldwide. Starting now, all Angry Birds licensing will be handled through SEGA’s transmedia licensing operations, bringing the popular franchise under one unified system.
The move comes more than two years after SEGA acquired Rovio in 2023. According to both companies, combining their licensing efforts is a logical step that builds on the original goals of that acquisition by growing both companies’ audiences and expanding Rovio’s properties using SEGA’s experience in brand management.
Under the new structure, Angry Birds licensing for consumer products and location-based entertainment will follow a single global strategy. Rovio and SEGA will also manage direct licensing relationships in major markets including the United States, United Kingdom, and Japan.
“We are incredibly excited about the opportunities that come with uniting our licensing activities with SEGA,” said Hanna Valkeapää-Nokkala, Rovio VP of Transmedia. “Together, we are more capable of providing amazing experiences, products, and location-based entertainment to even more fans in more locations around the world.”
The partnership will work with licensing agents in several key regions for consumer products. These territories include the European Union, Middle East, South Korea, South America and Latin America, China and Southeast Asia, Australia and New Zealand, and India.
The timing aligns with a significant year ahead for the franchise. The Angry Birds Movie 3 is set to release in theaters on December 23, 2026.
“Angry Birds is an IP cherished worldwide, and this marks an incredible opportunity to explore fresh, innovative avenues to propel the brand to unprecedented heights,” said Justin Scarpone, SEGA EVP, Global Head of Transmedia. “By fully integrating Angry Birds into SEGA’s global licensing framework, the combined strength of these organizations is poised to unlock the brand’s true potential.”
Both companies stated that the unified approach aims to maintain brand consistency and create new opportunities for licensees working with the Angry Birds property.
