Razer has announced a new animated web series featuring their environmental mascot, Sneki Snek, aiming to teach children about Environmental Literacy.
Partnering with Razer to enhance environmental literacy is one of the world’s largest asset managers, Franklin Templeton, who are sponsoring the first season of the show and are contributing to Sneki Snek’s cause to save trees.
The Sneki Snek Web Series will be streamed across Razer’s social network channels including YouTube, Instagram, Facebook, and Twitter, with new episodes coming out every month.
The animated series follows Sneki Snek and his sidekicks on their mission to stop the antagonist, the Hooman, who is constantly hurting the planet.
“We are delighted to partner with Franklin Templeton to bring this animation to life. We are always looking for ways to empower our community, and in this case, knowledge is power,” says, Patricia Liu, Razer’s Chief of Staff. “It’s our responsibility to ensure that the youth are armed with what they need to defend our planet, as they will be the ones inheriting it. So, whether it’s by giving them access to information, or rallying the community through our own sustainability efforts, we hope to inspire the next generation of gamers to join us in the frontier against climate change.
Sneki Snek has been the face of Razer’s more environmentally conscious activities– the character features in one of the Razer Cortex casual games, and was first announced at RazerCon last year.
Last year Razer partnered with Conservation International to save trees through their Sneki Snek campaign. As a part of this partnership, a portion of the proceeds from the sale of Sneki Snek eco-merchandise goes towards helping Conservation International save trees.
Razer has since then rallied their community by launching a new Sneki Snek product with every 100,000 trees saved and have just celebrated saving 600,000 trees with the latest Sneki Snek Giant Cushion drop.