Razer is pushing a new goal to save 1 million trees with the hugely successful Sneki Snek campaign, a number ten times the original target. The partnership with Conservation International had an initial target of 100,000 trees, achieved in less than 2 months with the overwhelming support from the Razer fanbase. It is already fast approaching the 150,000 mark, almost 600 acres of forest.
The 1 million trees stretch goal will open up milestones for new Sneki Snek merchandise with every target achieved. In fact, new merch and other products will be announced. The level of fan passion, and a hit Youtube video only makes Senki Snek the ideal mascot for Razer’s global conservation and sustainability campaign, #GoGreenWithRazer.
“The support for our #GoGreenWithRazer campaign, led by Sneki Snek, has been truly insane. We thought it would take some time to save 100,000 trees, but we have smashed that target in less than 2 months and are well on the way to the next target of 250,000 trees.”“So we decided to be more ambitious in protecting the nature together with our community and Sneki Snek by extending the target to 1 million trees. The more trees we save, the more we protect the nature and wildlife that depends on it for survival.”Razer Co-Founder and CEO. Min-Liang Tan