A Nintendo Switch specialty store has opened its doors in the Wan Chai district in Hong Kong, marking a significant milestone as Asia’s first large-scale gaming lifestyle destination. The store, which launched on November 14 at Hopewell Mall, includes a dedicated section from renowned Japanese game developer and publisher Cygames.

The new retail space, called Assemble | Nintendo Switch Specialty Store, spans an impressive 12,000 square meters and showcases more than one hundred popular Japanese games across various developer sections. The Cygames area offers visitors hands-on experiences with their Nintendo Switch titles and features an extensive collection of merchandise from popular franchises like Shadowverse and Umamusume: Pretty Derby.

The Cygames section boasts unique decorative elements, including themed décor inspired by Umamusume: Pretty Derby – Party Dash and a distinctive bust of Bahamut, Cygames’ iconic symbol. The merchandise selection includes gaming accessories such as the Shadowverse Playmat featuring Jeanne, Umamusume: Pretty Derby collectibles including a Twin Turbo plush case and Tokai Teio acrylic stand, pin badges, and Cygames-branded matte card sleeves.

Located at Shop 414-415 in Hopewell Mall, 183 Queen’s Road East, Wan Chai, Hong Kong, the Nintendo Switch store represents a new approach to gaming retail in Asia, combining traditional game sales with lifestyle merchandise and interactive experiences. Developers have specifically designed the space to celebrate gaming culture and provide fans with a comprehensive shopping and entertainment destination.