![[EXCLUSIVE] Dragon’s Dogma 2: Dark Arisen Team Opens Up About the Expansion’s Name, New Norgan Region, and Performance Goals](https://cdn.gamerbraves.com/2026/07/Dragons-Dogma-2-Dark-Arisen_Interview_FI-360x180.jpg)
A new survey has found that Nintendo Switch is the second most popular brand among Japanese teenagers, placing above well-known names like Disney, Pokémon, and even Nintendo itself.
The findings come from the Brand Japan 2026 survey, conducted by Nikkei. Now in its 26th year, the latest survey gathered responses from 37,000 Japanese citizens and covered 1,000 brands across companies, products, and services. Results were split into two groups to those under 20 years old and all respondents regardless of age.
Among teenagers, YouTube came in at number one, with Nintendo Switch right behind it in second place. Nintendo as a brand (separate from its Switch console) landed in third. Pokémon ranked 7th, Amazon 9th, and Disney 10th in the under-20 chart. When all age groups are included, the rankings shift dramatically. Nintendo Switch falls from 2nd all the way down to 59th, while Nintendo the brand drops more modestly from 3rd to 12th. This shows that the Switch has a much stronger connection to younger audiences specifically.
Pokémon sees one of the biggest drops in the all-ages chart, going from 7th among teens to 201st overall which is a notable gap for a franchise that recently hit its 30th anniversary. On the other hand, some brands perform much better with older audiences. Suntory, an alcohol and soft drink company, tops the all-ages chart but only ranks 47th among teenagers. Sony, which makes the PlayStation, sits at 10th overall but drops to 40th among those under 20.
