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Animate Co., Ltd. and SEGA Corporation are teaming up again for the third round of their year-long collaboration project, this time putting the spotlight on Hatsune Miku: Colorful Stage!. The event is part of a bigger campaign that features eight globally known SEGA and SEGA group IPs, and it will run across more than 140 Animate stores both in Japan and overseas. Fans can expect exhibitions, merchandise, and collaboration items at Café Gratte locations as part of the rollout.
In Japan, the Hatsune Miku: Colorful Stage! Summer Fair 2026 will run from August 8 to September 6, 2026, at all Animate stores in the country as well as through the Animate Online Store. During this period, shoppers who spend 1,100 yen (tax included) on Hatsune Miku: Colorful Stage! merchandise will receive one bonus item, a foil-stamped illustration card. There are 26 different designs in total, though customers won’t be able to choose which one they get. This bonus is exclusive to Japan.
Overseas, Animate is bringing back the pop-up shop format that was previously held in Japan back in 2023. The Only Shop Fair will open in several cities starting August 1. Animate Taipei and Animate Hongdae will host the exclusive shop for the full month of August, while stores in Shanghai, including the Flagship Store, Wujiaochang, Beijing, Chengdu, Hangzhou, and Hong Kong will run their exclusive shop from August 15 to 31. Animate Bangkok and Kuala Lumpur will hold theirs from August 15 to September 6, and Animate Los Angeles will join later, from October 10 to 25.
Café Gratte locations will also join the celebration with themed food and drink items. Fans can pick up Graphic Lattes, which are drinks with character designs printed directly on the foam, along with icing cookies. Alongside the exclusive shops, a separate Fair will also take place at other branches. This includes Animate Taichung and Kaohsiung from August 1 to 31, Animate Busan and Jamsil Lotte from August 15 to 30, Animate Guangzhou and Xiamen from August 15 to 31, and Animate Transit from August 15 to September 6. Terms and conditions for these overseas events may vary by store, so fans are encouraged to check each location’s social media pages for specifics.
