Zephyrus G14, Announced As Partnership Between ROG and ACRONYM®

“We try to break the expected relationship with a product to make the user feel more aware of the product as

a tool, and make them more active and engaged with it. It’s too easy to become complacent toward the

technology we use and let into our lives, and that can make us passive recipients of information, and thus

less creative and less empowered.” says Errolson Hugh, co-founder of ACRONYM®.

According to ROG, the Zephyrus G14 aims to be the most powerful 14-inch gaming laptop on the market. ROG says they plan to do this by making sure the laptop uses incredibly powerful components.

Despite the laptop’s power, ROG doesn’t want it to be a brick. It uses a magnesium alloy deck, along with an aluminum lid to keep the laptop as light as it is functional.

While ROG handles the mechanics of the laptop, ACRONYM® made sure to add their own unique touch to it. According to them, designing a good user experience was essential for the laptop.

“ACRONYM® addressed every point of contact between the user and the machine. Even the device’s packaging is unique, designed to fully follow through on ACRONYM®’s philosophy of sustainability and functionality. Everything from the box to the unique ACRONYM® Airpak laptop sleeve is designed to be reusable and recyclable. Altogether, the ROG ZEPHYRUS G14 ACRNM RMT01 represents a bold new frontier in gaming technology, fusing next-gen style with next-gen hardware for the next generation of gamers” they said.