World’s First Official SEGA Store Opens In Shanghai On May 1! Look Out For Original Goods And More

SEGA shares exciting news with fans and gaming enthusiasts worldwide! They officially announce that the very first official SEGA store in the world, is set to open its doors situated in the heart of Shanghai on May 1, 2025.

The store will be located within the Bailian ZX shopping mall, making it easily accessible to both local residents and international visitors alike.

This new establishment marks a significant milestone for SEGA, as it follows the incredible success of their pop-up store, which was originally introduced between January 25 and March 15. Due to its overwhelming popularity, they announced a permanent fixture soon after. SEGA STORE SHANGHAI will provide fans an immersive experience in collaboration with Atlus. Offering a variety of exciting features, including a collection of locally designed merchandise, a game demo section where visitors can try out latest titles and a series of events the community can participate in.

As SEGA moves forward, they remain committed to finding new and innovative ways to bring their content to fans all around the world. Stay connected through the stores official accounts on Weibo and RedNote (Xiaohongshu) for more updates.

SEGA STORE SHANGHAI Store Location
1F Bailian ZX, East Nanjing Road, Huangpu District, Shanghai, China

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