The LEGO Group and The Pokemon Company International have announced a multi-year partnership that will bring Pokémon into the world of LEGO starting in 2026. The partnership will allow fans to build beloved Pokémon characters using LEGO bricks for the first time, creating an entirely new way to experience the popular franchise that has captivated audiences since its debut.
“We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for,” said Julia Goldin, Chief Product & Marketing Officer of the LEGO Group. “We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”
The collaboration aims to leverage the shared values of both companies, focusing on imagination, creativity and fun to deliver innovative play experiences.
“The LEGO Group and Pokémon have strong shared values of imagination, creativity and fun, making this the perfect partnership,” noted Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International. “Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans.”
Get ready to electrify your imagination in 2026 💛 ⚡️ #LEGO #Pokemon #LEGOPokemon pic.twitter.com/EaFoVetuvg
— Pokémon (@Pokemon) March 18, 2025
While specific details about the upcoming product line remain under wraps, both companies emphasized that the collaboration will push the boundaries of social play, which sits at the core of this partnership. This announcement follows other successful gaming and entertainment collaborations in LEGO’s portfolio, further expanding the Danish toy company’s reach into beloved global franchises.