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The world’s first Kingston FURY Gaming Lab has been established at the company’s APAC office in Hsinchu Science Park, Taiwan. This demonstrates Kingston’s commitment to creating a comprehensive gaming ecosystem, with the lab integrating compelling gaming solutions and technology by bringing visitors an immersive experience that links Kingston FURY’s memory and storage solutions with real-life applications.
Hsinchu Science Park is also the home of Kingston’s R&D center, the backbone of countless innovative projects, hence being the perfect location for the Kingston FURY Gaming Lab.
“Our business and marketing strategies heavily emphasize the feedback from our customers, so we seek to bring the latest and most exhilarating gaming experience to the table. Here at the gaming lab, we look forward to gamers, overclockers and partners participating in the fine-tuning and optimization of Kingston FURY products to help us emphasize the evolving needs of our customers.”
Kevin Wu, Sales/Marketing and Business Development Vice President of APAC
Take in the brand’s signature colours of fiery red and jet black with signature head spreader patterns adorned with LEDs to resemble the vibrant RGB lighting effects of the range.
The Gaming Lab space includes three zones:
- Zone A, a DRAM-shaped pillar where visitors participate in an interactive game to understand the type of gamers they are with product solutions recommended to best fit their needs.
- Zone B, where Kingston invited the world’s top PC modders to customize three PC builds: FURY Racing Spacecraft, Memory Nexus and FURY Jet Pack. These mods embody the brand’s rebellious spirit and innovative image. Targeted at empowering gamers to achieve more on the battlefields, the three PCs and one laptop displayed in Zone B are equipped with different Kingston FURY products, including DDR5 memory, Renegade PCIe 4.0 SSD and the latest Impact DDR5 SODIMMs for laptops and small form factor machines, covering the needs of mainstream and extreme gamers.
- Zone C gives a deeper look into Kingston’s engineering process and its strategic alliance with industry partners that ensure seamless platform compatibility and performance.
The Kingston FURY Beast DDR5 RGB memory has also been previewed, with 16 presets of lighting effects that can be personalized to each user’s preference. It will be available second quarter of 2022. For more information, check out the official website.
