YouTuber MrBeast is getting grilled on Twitter, following his attempts to make a “Real life Squid Game” based off the popular death game drama.

Over the weekend he announced that he would be doing his own real life spin on the game (hopefully less lethal), and that you could be selected for entry into his game by purchasing his 70USD Hoodie in a limited time drop.

“I’m inviting 100 random people that buy this hoodie/shirt to compete in my recreation of Squid Game! Only available for 48 hours at http://shopmrbeast.com“, the Tweet reads.

Squid Game is a Korean Netflix drama with strong messages about capitalism, as people in debt are forced to compete in a death game for everyone’s entertainment.

Naturally, seeing a YouTuber blow large amounts of money asking people to willingly join his event seems a little bit like he (and, let’s be honest, his audience) missed the point, with many fans calling it out.

MrBeast being at the helm of the Squid Game project in particular seems to have ruffled a lot of feathers, since his whole schtick is literally flexing how much money he has by spending it all for clicks, the kind of wealth directly criticized in the popular drama.

“my man really just missed the point of “rich people will use the poor for entertainment” and did it huh”, writes Twitter user Kris.

Some Twitter users predicted this outcome, due largely in part to Americans love of ignoring the point of a story to focus on the cool shiny part and also in part due to YouTubers will to capitalize on anything popular.

Of course, every celebrity has their white knights, and some fans even showed up to defend the poor rich man, saying that donating to charity shields you from criticism of any kind, even if it’s just the internet ribbing you for a laughably tone deaf idea.

“so did everyone just forget when he donated to an organization that wants to find a cure for autism or did no one care in the first place“, writes one Twitter user, angry that anyone would dare question the YouTuber.

It’s not like this is the first time this has happened- tonal dissonance regarding media and its presence in the mainstream go hand-in-hand. Heck, it’s really hard to understand how bad war is when games like Gundam Battle Operation are just so damn fun.

We also saw this with the first Korean movie to go mainstream, Parasite, which saw people recreating an iconic meal from the movie as a luxury dish, again missing the point entirely.