Sony Music’s Virtual Space Project ReVers3:x Has Launched, First Live Performance Was by Rapper KEIJU

Sony Music Labels Inc. has launched a new project called ‘ReVers3:x’ (read as a reverse cross) which is shown in the virtual space.

This is a project where people can enjoy watching short live videos of various artists’ performances. These live shows are shown in a virtual space that was created originally by Sony Music Labels Inc. The rapper KEIJU’s performance was the very first live video that appeared on this project and has been released on YouTube.

The virtual space was made with Sony’s latest technology also in cooperation with other Sony group companies. In this project of short live performances, people can enjoy watching various artists’ performances in a virtual space. The first live show was performed by KEIJU and released worldwide. The stage was set on the streets of Tokyo which were all created in a virtual space.

This virtual space was originally produced with the cooperation of MomentTokyo, REZ& and huez, who is known for XRLIVE productions. Inside this space, there are artworks created by digital artists from OFBYFOR TOKYO which many young cutting-edge creators are a part of. The teaser which was released at the time of the announcement of the launch of this project has gained more than 300,000 views. Following great expectations, finally, the entirety of the project was revealed.

KEIJU performed 3 songs, ‘Falling’, ‘Tears’, and ‘In My Eyez’, where it was as if entering into a video game space. The audience was awed by the stage effect with the cherry blossom petals were falling in sync with the song, also driving through the city in this virtual space with this song. This live show has been released in full size on ReVers3:x Official YouTube Channel.

The live show was shot at Sony’s volumetric shooting studio ‘Volumetric Capture Studio Tokyo’. Sony’s volumetric technology is one of the highest quality in the world. MomentTokyo created the virtual space with Volumetric capture technology using Sony’s 4K camera equipment and UNREAL ENGINE.

Team VJ and REZ, who both have been active in major festivals, took part in lighting and visual directing as a VJ. With their skill and effort, the quality of the live show was on a whole new level compared to the usual virtual music performances. Their amazing visual direction was possible due to this unique virtual environment which is very different from live streaming performances from an actual venue.

The project ReVers3:x is planning to have more XR live shows, mainly with more HIP HOP artists in a random schedule for the 1st season from March 2022. Its aim is to be a cross-cultural spot and is going to release all sorts of entertainment in a virtual space.