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The user spending in RAID: Shadow Legends developer Plarium has reached new heights reportedly exceeding $3 Billion USD.
According to a report shared by mobile analyst AppMagic, Plarium has hit $3 Billion USD in user spending with RAID: Shadow Legends leading the charge.
In the report, it was noted that RAID: Shadow Legends leads the revenue contributions of $3 Billion USD at 57%, followed by Vikings: War of Clans with 24%, and Mech Arena with another 4%.
Worth noting that after the launch of RAID: Shadow Legends, the revenue for Vikings: War of Clans faced declines every year with a drop from $74.8 million to $58.5 million in the first year of 2018 to 2019, a decrease of 22% in revenue.
The downturn persisted year after year and averaged a 20% decline annually, culminating in a total of $20.6 Million USD for the first 11 months of 2023.
It is not uncommon for new games to cannibalize the audience and revenue of older titles, especially with the new release receiving extensive marketing and gaining popularity.
However, worthy nothing that Plarium seems to commit in keeping Vikings: War of Clans alive as evidenced by the frequent updates such as the Jotunheim event, the introduction of Aesir, the Clans Battle overhaul, and more.
Such effort suggests a dedication of Plarium to maintain its player base and revenue.
Furthermore, with the optimization of their process utilizing Kubernetes microservices architecture, Plarium’s entire game portfolio could be improved further, including faster rollouts of new updates through the backend advancements.
The effort placed on Vikings: War of Clans aside, AppMagic noted that a bulk of Plarium’s user spending came from the USA at 53%, Germany at 7%, and the UK at 5%.
For platforms, Google Play accounts took up 61% of the expenditure, while Apple App Store held 39% of contributions.
Downloads
Moreover, in terms of downloads, there is significant growth with a 28% year-over-year increase in the Indian market in 2023.
This makes India the leading market for Plarium game downloads, overtaking the US by a margin of 9%.
Download statistics also revealed that RAID: Shadow Legends is also leading with a lifetime total of 73 million installs while 2021’s Mech Arena follows with 4.59 million, followed by Vikings: War of Clans with 35.9 million.
Looking at the data, there is a noticeable significant initial surge in Mech Arena downloads, which eventually leveled off to a consistent 1.3 million monthly installs.
Such consistency positions Mech Arena as the frontrunner in audience reach throughout the first 11 months of 2023.
The RAID: Shadow Legends developer’s sustained investment in game development and strategic market targeting has secured a great amount of user spending and a notable presence in the gaming industry.
Given that the company is moving towards new strategies, it will be interesting to see how they shape their global market performance.
