PlayStation Debuts New TV Ident Creative for UEFA Champions League

Sony Interactive Entertainment and Playstation are presenting a new TV ident creative (also known as commercial break-bumpers) that will appear during the broadcast of UEFA Champions League football matches this season.

The idents will Feature some of PlayStation’s iconic first-party franchise characters and celebrate the shared passion of football and gaming that fans around the world enjoy.

The hero video which combines the 4x individual TV ident spots can be viewed here:

In the tunnel, watch as players react with fear when they realize God of War’s Kratos and Atreus are leading the opposing team. Ratchet and Clank appear through a dimensional rift on the pitch to rescue an injured player. Horizon Forbidden West’s Aloy joins the management team, using her focus and tactical combat expertise to lead the players to victory. To get the best seat in the house Uncharted’s Nathan Drake skilfully traverses the stadium to proudly support his team from great heights.

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PlayStation and UEFA Champions League recently renewed their partnership for the 2021-24 cycle, continuing its long-running relationship which began in 1997. The agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League, and UEFA Futsal Champions League.

Have you been watching the UEFA Champions League? Maybe you’ll start seeing some Playstation characters there.