Nintendo Official Store Opens in Thailand as Southeast Asia’s First

Nintendo enthusiasts in Southeast Asia now have a new reason to visit Bangkok. The region’s first Nintendo Authorized Store officially opened its doors on November 23, 2024, at the renowned Siam Paragon shopping mall. This milestone marks Nintendo’s commitment to expanding its presence in the booming Southeast Asian gaming market, blending retail with an immersive, interactive experience tailored to fans.

Operated by Synnex Thailand in partnership with Copperwired, the store boasts an impressive lineup of over 350 Nintendo-themed products. From plush toys and figures of beloved characters like Mario, Pikachu, and Kirby to Nintendo Switch consoles, games, and accessories, the store caters to both seasoned gamers and casual enthusiasts.

What truly sets this store apart is its themed zones, designed to enhance the shopping experience. The Experience Zone lets visitors test out the latest Nintendo games before purchasing, while the Merchandise Zone features a curated selection of exclusive collectibles, including Amiibo figures and limited-edition memorabilia. These immersive features ensure that the store offers more than just retail—it’s a place to connect with Nintendo’s iconic worlds.

The grand opening underscores Nintendo’s strategic push into Asia, joining other flagship stores in Tokyo and Osaka. According to Bangkok Post, Copperwired CEO Paramate Rienjaroensuk emphasized the importance of delivering a world-class experience, blending interactivity with the unique charm of Nintendo’s brand.

This store has quickly become a highlight for both locals and travelers. Whether you’re hunting for exclusive merchandise or eager to try out the latest Nintendo games, this vibrant space on Siam Paragon’s third floor is a must-visit. Plan your next Bangkok trip to explore the magic of Nintendo up close—it’s an experience fans won’t want to miss!

Available Now

On Nintendo Switch 2, PS5, PS4 & Steam

Buy Now

Beatrix

Undying Blue

An elite Society agent and contractor of the seal weapon Embrasque, Beatrix's ferocity when facing primal beasts is rivaled only by her insatiable hunger for glory.

Eustace

Earthrending Thunder

An elite Society marksman and contractor of the seal weapon Flamek Thunder, Eustace is efficient, laconic, and longs to live in a world of peace and quiet.

Fraux

Striking Strength

Pactbearer to The Devil, a primal seeking to create a new world order, Fraux is otherwise an ordinary skydweller whose heart, character, and temperament are filled with love and compassion.

Fediel

Darkness Personified

One of the Six Dragons, entities who exist beyond the confines of the natural world. Having dominion over darkness, she influences the very laws of nature.