Netease’s mobile MMO Bloomblade launches globally

Bloomblade is Netease Games‘ newest title, an Oriental Chinoiserie themed mobile MMO, that launched globally today, in Simplified Chinese. The title has been highly praised in its home country, achieving over 5 million downloads. Players around the world can now enter “Jianghu”, joining five main characters and thousands of chivalrous swordsmen to embark on an oriental fantasy adventure set in the Tang Dynasty.

The first week of Bloomblade‘s launch saw it rank No. 3 on Top Free Games in the App Store. Join in with China to enjoy the elegant charm of Oriental Chinoiserie art, also known as “Gufeng” (古风)! Gufeng and Romance are two key elements of the game, which seeks to authentically portray the interpersonal connection, social structure, and environmental ambiance of “Jianghu.”

The story of Bloomblade is set in the prosperous capital of the Tang Dynasty, Chang’an, in an eraa where love and hatred often intertwined. Each scene in the game is carefully designed to portray the enchanting, poetic-charm of the Oriental-Chinoiserie aesthetics that encourage the players to immerse themselves within the scenes and encounter romance that blossoms into a wondrous love story.

Embrace love with “Free Love Mode”, where your fate will collide with three heroes: will your heart long for the domineering Lord Li Shouqian, the delightful Mentor Han Zigao, or the Emperor Li Shimin? You can immerse yourself fully into the game, with a comprehensive character customization for your avatar; change makeup, eyebrow angles, eye gleams, to facial contour, to portray your dream character.

In the midst of romance, enjoy exciting action-adventure elements where you can fight your way to the top. Even if you choose a serenity, Jianghu is not a safe place. Join one of five sects: Diehua, Shaolin, Shushan, Xuanbing, and Yingyue to learn the skills you need. Be a lone swordsman or form a guild with other heroes to participate in weekly bounty quests to maintain the justice of Jianghu.

For a change of pace, you can enjoy Bloomblade’s Life System with high levels of freedom for you enjoy your activity of choice: lotus watching, playing in the snow, fishing, and more.

Bloomblade is currently only available in Simplified Chinese. You can follow their Facebook page for updates on other languages.

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Bloomblade

Developer: Netease

Release Date TBC

Android, iOS

Will you find love, or war in the Tang Dynasty-inspired world of Jianghu? Embark on Netease's newest mobile MMO into an oriental fantasy world.

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