It’s been 5 years since Hololive Production was initially founded as a vtuber agency and it’s been 2 years since Hololive English took the internet by storm with their debut and in this week’s newsletter, we talk about the company’s English branch of vtubers.

Hololive production founded back in December 2017 was COVER Corporation – a Japanese tech entertainment company, and was initially used to demo the company’s 3D capture digital avatar technology. It was later in 7th September that the first ever Hololive member made their debut on both Youtube and Niconico Douga – Tokino Sora.

Following the success of Hololive production’s and their Japanese-speaking talents, it was then on April 2020 where COVER corporation and seeing as to how the company was already well off with their Japanese fanbase, they had the liberty to open up auditions for the company’s first ever English-speaking Vtuber group, a decision which not many other companies could do due to either limited resources or maybe not seeing the potential market outside of Japan.

But why and how did the group get so much traction? Well, if you want to read more about it, you can consider subscribing to our newsletter regarding Hololive and read it for free just by putting your email address in the box below:

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