Bandai Namco Entertainment Asia launched a social media campaign to show gratitude to all Elden Ring players in Southeast Asia, a tribute video featuring gameplay videos of players and gaming influencers all over the region called We The Tarnished.
We The Tarnished includes gaming influencers from all over the region such as
- imQuazii, BlackMeier, wolfsbanee and lordfaerie from Singapore
- Najmi The Kampung Nerd from Malaysia
- TriNhil, Estib PLAYZ and Grappler Daddy from Philippines
- Pokpow and Luthfi Halimawan from Indonesia
- Toffee Toodzomcom from Thailand
Together with their digital creative agency, Section, they produced a video tribute showcasing the endeavours of players progressing the game, from epic boss fights to achievement hunting in Elden Ring.
Through their social media channel, they morph the faces of the gaming influencers’ faces to that of their Elden Ring characters as a form of teaser during the lead up to the tribute’s launch.
We The Tarnished video was then revealed during the six-month anniversary of the game launch and in two days, gained a total of 641,337 views across their social media channels with 18,427 viewers watching till the very end of the video.
TikTokers in the region also joins the crowd, cosplaying as famous Elden Ring such as @melvin.tseng, @maiknl and @miisamhc, amassing 29,078 views in the same two-day timeframe.
The views for We The Tarnished video are still increasing to this day.
Elden Ring is an action role-playing game developed by FromSoftware and published by Bandai Namco Entertainment Asia and was released on the 25th February this year on PlayStation 4, PlayStation 5, Windows, Xbox One and Xbox Series X/S.
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