EA acquires Glu, publisher of Kim Kardashian game

In an announcement, EA stated that it will buy Glu Mobile Inc. for $USD 2.1 billion to expand its mobile game business.

Glu is by no means a small publisher. Amongst the various smartphone games published by the company include Diner Dash, Disney Sorcerer’s Arena and Kim Kardashian: Hollywood. It also owns various sports games, such as MLB TapSports Baseball ‘20 and WWE Universe.

EA CEO Andrew Wilson shared the following regarding the acquisition of Glu:

“Mobile continues to grow as the biggest gaming platform in the world, and with the addition of Glu’s games and talent, we’re doubling the size of our mobile business. With a deep IP portfolio and an expanding global audience, we’ll deliver more exciting experiences for our players and drive further growth for Electronic Arts.”

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As one of the biggest video game publishers in the world, EA is constantly expanding its business. A few months prior, the gaming titan bought over British-based publisher Codemasters. Codemasters is noteworthy for the racing games under its belt, such as DiRT, Grid, and the Formula 1 game series.

EA, short for Electronic Arts, owns some of the licenses of the biggest brands in the world. EA’s annual FIFA games and Star Wars titles are amongst some of the impressive names owned by the publisher.