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Hybridcasual gaming continued its meteoric rise in Q2 2025, doubling its IAP revenue year-over-year and firmly establishing itself as the new growth model for mobile. Once a natural evolution of Hypercasual, Hybridcasual is now the playbook for sustainable success, blending accessible gameplay with deeper monetization and event strategies.
In a new Report, AppMagic broke down the market’s strongest trends, highlight leading games, and explain how Rollic and Voodoo are setting new barriers to entry with their dominance.
Puzzle Power: The Core of Hybridcasual Growth
Puzzle games remain the undisputed driver of the Hybridcasual market. In Q2 2025, they generated over 50% of all segment revenue, growing by an impressive +137% YoY. Meanwhile, arcades followed with 35% share (+67% YoY), while action titles remained marginal at just 2%.
This mirrors the broader casual gaming market, where puzzles dominate. However, the difference in Hybridcasual lies in layered monetization systems that drive spending without undermining accessibility.
The Top Performers of Q2 2025
Color Block Jam: Puzzle Perfection
Studio: Rollic
Revenue: $42M | Downloads: 21.8M
Still the top-grossing Hybridcasual title, Color Block Jam thrives with polished gameplay that fuses block puzzle mechanics with Parking Jam dynamics. Furthermore, its monetization is laser-focused on IAP, proving that even without heavy LiveOps, a strong core loop can still carry growth.
Screwdom: From 2D to 3D Brilliance
Studio: iKame Games
Revenue: $27.1M | Downloads: 13.1M
Screwdom made the biggest leap of the quarter, climbing from 9th to 2nd with a +705% revenue surge. By shifting from 2D to tactile 3D puzzles and introducing hybrid monetization with seasonal passes, the game not only boosted retention but also increased spending.
All in Hole: LiveOps at Its Best
Studio: Homa
Revenue: $22.3M | Downloads: 3.4M
A reimagining of Hole.io, this hit layers LiveOps events, themed passes, and limited-time offers into its puzzle-arcade loop. Consequently, its unusually rich LiveOps for a Hybridcasual title prove the long-term value of ongoing engagement.
Pocket Champs & Mob Control: Veteran Survivors
Studio: Madbox and Voodoo
Revenue: $8.2M and $6.5M respectively
Pocket Champs, launched in 2021, continues to perform despite a slight decline. Meanwhile, Mob Control monetizes smartly with its “remove ads” and skip’its model. Together, they demonstrate how older titles can adapt to Hybridcasual expectations.
Newcomers Shaking the Chart
Hole People: Riding the “Hole” Trend
Studio: Rollic
Revenue: $4.9M | Downloads: 2.5M
A Sort Puzzle twist with tactical depth, Hole People capitalizes on the trending “hole” keyword. Moreover, it introduces monetization through Golden Passes, fail offers, and No Ads bundles, strengthening its revenue model.
Screw Sort Puzzle – Cube Jam 3D: Mixing Perspectives
Studio: BitEpoch
Revenue: $4.7M | Downloads: 3.1M
This newcomer alternates between 2D and 3D puzzle levels while adding collectible characters and tiered monetization. In addition, its layered LiveOps, from quests to leaderboards, show how smaller studios can still compete effectively.
Epic Plane Evolution: From Hyper to Hybrid
Studio: Voodoo
Revenue: $3.5M | Downloads: 8.6M
Originally Hypercasual, the game evolved into Hybridcasual by introducing ticket-based sessions and raising IAP pack prices. As a result, its RpD climbed significantly, now averaging $10 per user.
Knit Out: Riding the Knitting Trend
Studio: Rollic
Revenue: $3.4M | Downloads: 1.5M
Another Rollic hit, Knit Out combines Sort Puzzle mechanics with a trending knitting theme. Additionally, its “Thread Pass” and fail-triggered offers drive monetization, showing perfect timing with market trends.
How Voodoo & Rollic Raise the Entry Bar
Together, Rollic and Voodoo control half of the top 10—three titles for Rollic and two for Voodoo. Their dominance signals that the entry barrier is no longer about making a catchy Hypercasual loop. Instead, the winning formula now demands several elements.
First, studios must scale proven formulas repeatedly across different themes. Second, they need to capture trending visuals early, such as holes or knitting, before competitors do. Third, they must execute sharp monetization strategies that include passes, offers, and tiered packs. Finally, discoverability needs to be amplified through excellent UA execution.
For smaller studios, this creates both a challenge and a blueprint. On one hand, the strategies are visible. On the other hand, the scale and precision of execution required make it daunting to replicate.
Shaping the Future of Hybridcasual
Q2 2025 proves that Hybridcasual isn’t slowing down. Puzzle and Arcade remain the top genres, Rollic and Voodoo continue to set higher competitive standards, and new entries still manage to break through with the right mix of trend-driven design and hybrid monetization.
Therefore, for developers, the takeaway is clear: Hybridcasual is no longer optional—it’s the roadmap for long-term growth. The sooner studios adapt, the better positioned they will be to lead rather than chase the next wave.
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