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SEGA has plans for Sonic the Hedgehog’s 35th anniversary this year. The company released an anniversary trailer that looks back at key moments from Sonic’s history. According to SEGA, fans can expect “a high-energy slate of anniversary programs” aimed at celebrating the franchise and bringing the community together worldwide.
The planned activities include digital content that tracks how Sonic has changed over the years, fan meet-ups in various locations, partnerships with brands and retailers offering limited edition merchandise, museum pop-up events, art exhibits, live concerts, and a new narrative podcast.
SEGA stated that more anniversary content, partnerships, collectibles, and fan experiences will be announced as the year continues. The announcement does not mention a new Sonic video game. However, SEGA typically releases Sonic games on a regular basis. The most recent major Sonic game, Sonic Frontiers, came out in 2022.
“We’re incredibly proud to celebrate 35 years of our beloved Sonic franchise with our fans,” said Marcella Churchill, VP of SEGA brand marketing. “This milestone is not just a reflection of our past, but also a look toward the future as we continue to innovate and grow. We want to bring our community together and create memorable experiences for all our fans throughout 2026!”
The original Sonic the Hedgehog launched on the SEGA Genesis in North America on June 23, 1991, followed by releases in Japan and Europe the next month on the Mega Drive.
