SEGA has officially unveiled details for the SEGA/ATLUS booth at Tokyo Game Show 2025, scheduled to run from September 25 to 28 at Makuhari Messe. Fans can look forward to exclusive demos, limited-edition merchandise, stage events, and a wide variety of freebies, both on-site and online.

Freebies and Exhibit Line-Up

Players who try the Sonic Racing: CrossWorlds demo will receive one of 14 pin buttons at random, plus a sticker sheet. Virtua Fighter 5 R.E.V.O. fans can take home a branded fan and logo stickers in black and white. Football Manager 26 challenges participants to hit performance targets, rewarding successful players with knapsacks, towels, and stickers. Even those who fall short will still receive smaller prizes like fans and Football Club Champions 2025 stickers.

Persona 5: The Phantom X and Persona 3 Reload booths add an arcade flair with shooting galleries and mini-games. Depending on performance, visitors can walk away with shopping bags, visor hats, sticker sets, and rulers. SHINOBI: Art of Vengeance rewards stickers through its stage program, while Borderlands 4 offers some of the flashiest prizes.

Attendees who share posts or join the official stage on September 28 can collect mini Claptraps, pin buttons, masks, shopping bags, and fan-shaped props. Other titles, including S.T.A.L.K.E.R. 2: Heart of Chornobyl and EA SPORTS FC 26, come with their own themed giveaways. All gifts are first-come, first-served, with full details listed on the official SEGA/ATLUS TGS 2025 site.

Fan Time Shows

Stage events are a major part of SEGA’s booth plans. Business days, September 25–26, will see a Football Manager 26 showcase with La Classic, a Virtua Fighter project stage featuring Tokido, Riichiro Yamada, and Yosuke Takeda, and live Persona performances with Azumi Takahashi, Lotus Juice, and DJ RAM RIDER. Sonic Racing: CrossWorlds will also host live matches and shows with Hachidera, Gizoku, and Koha-D.

On public days, September 27–28, the stage lineup grows even larger. Highlights include the Sonic Rumble Special Stage, Virtua Fighter 5 R.E.V.O. 3-on-3 team battles, and another round of Persona live shows. Sonic Racing: CrossWorlds will feature character-led performances with Sonic, Shadow, PAC-MAN, and special guest influencers. Performances run from morning through late afternoon, and every stage event will stream live on SEGA’s official YouTube channel, giving fans worldwide a chance to join.

Merchandise and Event Store

Located at Hall 10-W41, the SEGA/ATLUS event store offers limited merchandise that blends nostalgia with new releases. Items include SEGA logo T-shirts, mugs, and charms, Sonic Racing: CrossWorlds apparel, collaboration trading cards, and 20th anniversary collectibles for the Like a Dragon series. Persona fans can find themed goods for P5X and P3R, while SHINOBI: Art of Vengeance and Raidou Remastered also receive exclusive items like acrylic dioramas and apparel.

Payments can be made in cash or cashless in one transaction, with early shoppers receiving exclusive coasters. Select items will also be sold online in late October. Availability is limited, and prices or designs may change before release. You can check out the availability by visiting their online store website.

SEGA/ATLUS Family Game Park

During the public days, visitors can bring family and friends to the Family Game Park, located in its own hall. Admission is free, and the area features hands-on demos and activities designed for younger players. Together with the booth’s larger lineup, this makes SEGA and ATLUS a central entertainment hub at TGS 2025.

Staying Updated

Fans can stay up to date with event schedules, merchandise details, and stage announcements on the official SEGA/ATLUS TGS 2025 website. With its mix of demos, giveaways, live performances, and exclusive products, the booth promises to be one of the highlights of Tokyo Game Show this year, both for attendees and online viewers tuning in worldwide.

You can catch up with Tokyo Game Show by reading our article here.