Busan’s premier indie gaming event Busan Indie Connect Festival 2025 (BIC 2025) has revealed its captivating new visual identity that promises meaningful connections between developers and players at this year’s festival.

The BIC 2025 organizing committee officially unveiled its key visual on May 9, featuring a spaceship-shaped puzzle piece finding its perfect match on a larger puzzle board. This imagery symbolizes the festival’s new slogan “Match your Indie Spirit” and represents the moment of connection between indie games and their audiences.

The puzzle board depicts what organizers call “UNIVERSE-INDIE,” BIC’s unique cosmos filled with creative possibilities. According to the announcement from the City of Busan and the Busan IT Industry Promotion Agency, this visual concept emphasizes both “connection” and “discovery” themes that will be central to this year’s event.

“This year’s key visual captures the moment when indie game seekers and developers click together like puzzle pieces,” said Soungpil Joo, Chairman of the BIC Organizing Committee. “BIC 2025 will be more than just an exhibition; it will be a special festival where everyone can experience and connect with the indie spirit that resonates with them.”

𝗕𝗜𝗖 𝟮𝟬𝟮𝟱 𝗞𝗘𝗬 𝗩𝗜𝗦𝗨𝗔𝗟
Match Your Indie Spirit 🧩

우주선 퍼즐 조각이 유니버스인디에 착지하는 순간,
인디게임과의 운명 같은 ‘매칭’이 시작됩니다. 🚀

올여름, ‘부산인디커넥트페스티벌 2025’에서 당신만의 인디 스피릿, 그 한 조각을 발견해 보세요! pic.twitter.com/pibsCTRdIe

— BIC Festival 2025 (@BIC_Festival) May 9, 2025

The visual identity hints at how the physical event space and programming will incorporate the “Match” concept, with various activities being developed to help attendees discover indie games that align with their personal tastes and preferences.

BIC 2025 will feature both online and offline components. The online portion runs from August 8-29, while the in-person event will take place at Busan BEXCO from August 15-17, welcoming indie game enthusiasts and developers from around the world.