Paid pre-registration for game industry professionals planning to attend TOKYO GAME SHOW 2024 (TGS2024) on the Business Days of September 26, 2024 and September 27, 2024 will open on the official TGS website at 12:00 p.m. Japan Standard Time on July 30, 2024.

Please note that a screening process is required, and you must demonstrate professional involvement in the gaming industry to pre-register for participation on Business Days for Tokyo Game Show 2024. The first round of announcements for the TGS Forum, a seminar program during the Business Days, has been released. Details on some of the organizer and sponsorship sessions are now available online.

BUSINESS DAYS

TGS2024 will have two business days on September 26 and September 27 for visitors involved in game-related businesses, providing an environment that makes it easy to conduct business negotiations. After completing the pre-registration for Business Days, those who have pre-registered can schedule appointments with exhibitors before the exhibition begins by using the TGS Business Matching System. This appointment system is provided by the TGS secretariat and is scheduled to be available from August 9.

If you purchase a Gold Pass, you can enjoy benefits such as scheduling meetings with other visitors in addition to exhibitors, smooth entrance at the dedicated reception counter, and access to the business lounge set up in the Makuhari Messe International Hall on the day of the event.

If you have a “Business Day Pre-registration Code” that exhibitors distribute to game business professionals, please complete the free pre-registration online before visiting TGS2024. If you do not have a “Business Day Pre-registration Code”, please pre-register to purchase either a Business Day Ticket (JPY11,000) or a Gold Pass (JPY27,500). As mentioned, you will also need to go through the pre-screening process to visit TGS2024 on Business Days.

NOTE: Children under the age of 18 and students are not permitted to enter on Business Days, and visitors are not allowed to accompany infants and preschoolers.

TGS FORUM

TGS Forum is a seminar program that focuses on the latest trends and solutions in the gaming industry. It is held during two Business days. Visitors on Business Day are required to pre-register to attend the Forum. If there are any empty seats, Business Day visitors can also register to attend the Forum at the door.

As the first announcement of TGS Forum, applications will open for pre-registration on the Business Day website (event registration) on Jul. 30 (Tuesday). For more information, please visit the official TGS website.

Applications are now open for the sessions described below.

Date and Time: September 26, 10:30 a.m – 12.00 p.m (Duration: 90 mins)
Title: Branding Strategy for Long-life Intellectual Property
Description:

With the popularization of digital gaming and improved network compatibility, the gaming market is shifting its business model from focusing on making large profits immediately after releasing a new title to sustaining strong sales over the long term. This involves leveraging seasonal sales campaigns and other strategies. Established series with a strong history are excelling in this approach. In this seminar, a representative in charge of long-living series will explore unique business strategies for long-running game series, including long-term branding and marketing techniques to create momentum and maximize revenue from the entire series, including past titles.

Speaker: Bandai Namco Entertainment, Konami Digital Entertainment, etc.

Date and Time: September 26, 10:30 a.m – 12.00 p.m (Duration: 90 mins)
Title: How to Cultivate Talented Individuals Required for the Gaming Industry (tentative title)
Description:

To ensure the long-term success of the gaming industry, it is crucial to focus on recruiting and nurturing talented individuals, particularly game creators. When it comes to recruitment, should we seek out talent from independent game developers, or should we turn to educational institutions such as universities and vocational schools? Once they are part of our team, how do we keep them motivated, improve their skills, and help them develop their talents? In this session, we will delve into the key issues that the gaming industry must address and discuss practical strategies.

Speaker: Lecturer selection in progress

Date and Time: September 27, 10:30 a.m – 12.00 p.m (Duration: 90 mins)
Title: How will Web3 Transform the Gaming Industry? Exploring the future of new games based on recent examples
Description:

The use of Web3 is advancing in the gaming industry. Major game developers are leading the way in developing new intellectual properties that incorporate blockchains and NFTs (Non-fungible tokens). How will Web3 change the gaming business? This session will focus on the potential and challenges of implementing Web3 in the gaming industry, based on the efforts of various companies up to now. We will provide a clear introduction starting from the basics for all business professionals involved in gaming!

Speaker: Keisuke Hata, Director Blockchain Entertainment Division Incubation Center, SQUARE ENIX Ken Kanatomo, web3 Business Department General Manager, Konami Digital Entertainment and others.

The following sponsorship sessions will also be open for attendance at the TGS Forum.

TGS 2024 Sponsorship Sessions TGS Forum

NOTE: The content of lectures, companies, speakers and other details are subject to change without prior notice.

The exhibitor list was revealed about a month ago and PlayStation will be returning after almost 5 years. As a reminder, the Tokyo Game Show 2024 Business Day Paid Pre-Registration will start today at 12 p.m (JST) Japan Standard Time.