THQ Nordic has officially set up shop in Singapore, in a new base of operations aimed at serving the SEA market.

According to THQ Nordic, the Singapore branch will aim to serve Malaysia, Thailand, Taiwan, Indonesia, Philippines, Singapore, Hong Kong, and Vietnam.

“Building on the success of our Japanese office, the next logical challenge to take on was entering the greater ASEAN region”, said Philipp Brock, Marketing Director of THQ Nordic. “With almost half of the world’s gamers located here, establishing a footprint poses not only a daunting challenge but a wholly exciting one as well. Plus and as always: our interest is long-term orientated, not just a quick pleasure”

“This region is one of big, open hearts and wonderful gaming fans. There is no better time than now to pick up our controllers, warm up our PCs and get to know this avid community,” said Managing Director of THQ Nordic Singapore Winson Lo.

Despite the name, THQ Nordic are no strangers to the Asia region, with the publisher also having a Japan branch to serve that market.

This makes the third major publisher in recent years to make the move to Singapore- we’d recently discovered that Capcom had opened a Singapore branch, while Hoyoverse had also set up shop there for publishing outside of China.