Genshin Impact launched Arataki Itto this week as the current limited banner, and not 24 hours after people started pulling him, he’s already got his own ice cream collaboration.

Fans have posted images of the Arataki Itto collaboration with Sui Bian ice cream, which specializes in chunky chocolate-coated popsicles, not unlike the club used by Itto in his Elemental burst.

It looks like some packs of Sui Bian ice cream will feature Itto on the packaging, though looking through Sui Bian’s own catalogue it doesn’t seem like it’s a special flavor of the treat

It’s not currently known if the specially marked ice cream will contain any in-game rewards, or how long it’ll be available for.

Naturally, the internet has gotten on its high horse with plenty of quality roasts of Itto as a character suddenly becoming the face for an ice cream brand.

This is probably the fastest a character has gone and gotten a brand collaboration- while we’ve known about the character for a while, Itto only released this week.  He’s also one of the only characters not part of the poster boys to get a brand collaborations, with other characters including Sucrose from Monstadt.

Source: Reddit

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Genshin Impact

Publisher: miHoYo

Developer: miHoYo

Release Date: 2020-09-28

Android, iOS, Microsoft Windows, PlayStation 4, PlayStation 5

Step into Teyvat, a vast world teeming with life and flowing with elemental energy. You and your sibling arrived here from another world. Separated by an unknown god, stripped of your powers, and cast into a deep slumber, you now awake to a world very different from when you first arrived.