It looks as though Xbox is looking to expand their operations in the Asia region, as suggested by new job openings.
According to the post on LinkedIn, Xbox is hiring a Gaming Marketing Lead for the Asia region. The position is based in Singapore, which tallies up with the already existing SEA branch of Microsoft’s gaming division.
The listing mentions that the marketing position involves handling the overall gaming marketing communications strategy for the regionfor each market.
Here’s the list of regions under this position’s responsibility, as taken from LinkedIn:
- Australia & New Zealand
Here’s Microsoft’s description of what applicants will be doing should they get the job:
As a member of our team, you’ll be part of growing a multi-billion-dollar business, charting new areas of innovation, and impacting billions of lives around the world. You also will be a part of a culture centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. If that appeals to you, it’s an exciting time to be here in Consumer Channel Sales & Marketing
Expanding Xbox in the Asia Market
It’s not entirely surprising that Microsoft would be bumping up staff for the Asia region. We already know that they’ve been trying to expand their reach in the Asian market, which has largely been dominated by its competitors Sony and Nintendo. Earlier this year they tried to do this by promoting GamePass in Japan through influencers like Hololive’s Vtubers.
The Xbox Series X technically never launched in Malaysia, either, nor is their marquee service, Xbox Game Pass available here.