The Sims Spark’d is the first-of-its-kind reality competition series based on Electronic Arts’ (EA) iconic life simulation franchise, The Sims. It has officially launched on TBS, bringing creativity, storytelling and the community together, all done uniquely inside a video game. In partnership with Turner Sports’ ELEAGUE and BuzzFeed Multiplayer, the show will be distributed on TV and digitally online for the next four weeks.

The Sims has been redefining the meaning of being a gamer since its release in 2000, where players create and control characters in a virtual world, to express themselves in a way that is most authentic and meaningful to them.

The Sims Spark’d is hosted by singer and former American Idol finalist Rayvon Owen, showcasing creative storytelling in an entertaining new way, with 12 contestants competing for a chance to win a $100,000 prize. Over the course of four weeks, these top Simmers (who you might recognize!) will take on timed Skills and Elimination challenges to build characters, worlds and stories with unique themes, each vying to impress the panel of judges, including: BuzzFeed Multiplayer YouTube personality Kelsey Impicciche, singer-songwriter Tayla Parx and Maxis game developer Dave Miotke.

With their imagination being the limit, players can both watch and join in the fun with the Spark’d Challenge Program, where top creators may stand a chance to be considered for a future season of The Sims Spark’d. The first challenge, Destination Wedding, is open.

Beginning on July 18, viewers can tune in to The Sims Spark’d on Fridays at 11pm ET/PT on TBS, with encore telecasts airing on Saturdays at 8am ET/PT. Full episodes will also be available on BuzzFeed Multiplayer the following Mondays at 8am PT (11pm UTC+8).