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Valve has confirmed that its upcoming Steam Machine will be priced similarly to a PC with matching performance levels, rather than following the subsidized pricing model typically used by PlayStation and Xbox consoles. The Steam Machine, revealed earlier in the month, is a compact six-inch cube designed to bring PC gaming to television screens. According to Valve, the device offers over six times the processing power of the Steam Deck.
While the official launch is scheduled for next year, Valve has not announced a specific price. However, Valve developer Pierre-Loup Griffais told the Friends Per Second podcast that the company is aiming to match the cost of building a similar-performing PC from individual parts.
“I think that if you build a PC from parts and get to basically the same level of performance, that’s the general price window that we aim to be at,” Griffais explained. He added that Valve wants to offer a “good deal” but noted that current market conditions make it difficult to finalize pricing.
When asked whether Valve would subsidize the Steam Machine to compete with console prices, Griffais said no. “It’s more in line with what you might expect from the current PC market,” he stated. He pointed to features like the small size and quiet operation as advantages that are difficult to achieve when building a custom gaming PC.
For comparison, the PS5 currently sells for $500-$550, the PS5 Pro for $750, and the Xbox Series X starts at $600. Both Sony and Microsoft have increased their console prices this year. Gaming industry analyst firm Ampere Analysis noted that the Steam Machine’s success will largely depend on its final price, given that its specifications are less powerful than high-end gaming PCs.
