Sega Sammy Holdings has announced that they plan to acquire the Finnish game developer Rovio Entertainment, most well-known for creating the hit mobile game Angry Birds.
Sega will be buying Rovio for €706 million (RM3.4 billion), and say that they plan to buy the developer in order to expand their growth into the mobile gaming market.
“In the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been Sega’s long-term goal to accelerate its expansion in this field,” says Sega Sammy CEO Haruki Satomi. “I feel blessed to be able to announce such a transaction with Rovio, a company that owns Angry Birds, which is loved across the world.”
The mobile gaming industry is currently predicted to grow by 56% by 2026 with the total global gaming market expected to grow to $263.3bn overall. As such, it is understandable that Sega wishes to expand its business further into the mobile gaming space with the Angry Birds developer.
The original Angry Birds was released for iOS in 2009 and quickly became one of the most successful games on the platform. The game was able to gain over 500 million downloads in just two years. Since then, it has produced numerous sequels, cartoons, movies, and even multiple Angry Birds-themed amusement parks.
There’s even one in Malaysia called Angry Birds Activity Park located in Johor Baru.