The long-awaited Upin & Ipin Universe game recently launched across multiple platforms, but its price tag has sparked heated debate among Malaysian gamers who believe it’s too expensive for what it offers. The game launched on July 17, 2025, priced at approximately RM170 across different platforms. Here’s what players need to pay:

• Steam (PC): RM177.39
• Epic Games Store (PC): RM177.39
• PlayStation Store (PS5 & PS4): RM172.18
• Nintendo eShop (Switch): USD39.99 (~RM169.92)

Created by Streamline Studios working with Les’ Copaque Production, the game brings the beloved Malaysian cartoon characters to life in an open-world adventure set in Kampung Durian Runtuh. Players can enjoy over 12 hours of story content, along with activities like gardening, fishing, cooking, and combat. The game uses Unreal Engine 5 and offers full voice acting in both Bahasa Malaysia and English, plus local split-screen co-op play without any extra paid content.

However, the pricing has caused an uproar on social media. On Facebook, X (formerly Twitter), and Reddit, many Malaysian players are calling the price “too expensive” for what they see as an indie game aimed at families and children. Some have compared it unfavorably to AAA games that typically cost RM250-300, arguing that the simpler gameplay doesn’t justify such a high price point.

The backlash has included criticism, with some accusing the developers of trying to make quick money. Others have said they’ll wait for a discount, while some have even mentioned turning to illegal downloads instead.

For many Malaysian families, RM170 represents a significant expense, especially when the game targets children and families as its main audience. This has made it difficult for the intended players to actually buy and enjoy the game.

Not everyone agrees with the criticism though. Some supporters argue that the price matches international standards for digital game stores and encourage people to support local game development. They’ve also questioned whether the critics are serious gamers, suggesting some might only play free mobile games or collect free PC games without making purchases.

Early reviews show mixed reactions. On Steam, only 49% of the 37 reviews so far have been positive. While players praise the cultural elements and local charm, many complain about bugs, visual problems, unstable graphics, and poor performance.

Adding to the controversy are claims about problems within Streamline Studios itself. People have accused the company of delaying salary payments and EPF contributions for months, and firing employees without proper compensation. These allegations have been discussed openly on social media platforms, leading some to wonder if the high game price is meant to help solve the company’s money troubles.

Some users claim they’ve been blocked from Steam forums after bringing up these issues, but Streamline Studios hasn’t made any official statement about the allegations.