Konami has just announced that it will be ending the service for Love Plus Every on 5 August 2020. The company cites “various circumstances” for the move, but let us be real on what really happened – it isn’t making money. The game first launched in October 2019, after being subject to various delays, and another month-long maintenance that ensued after that. In a way, the game was doomed from the very beginning.

In any case, Konami will continue to hold in-game events and campaigns until the end of service. Meanwhile, unused in-game currency will be refunded after service ends.

An unfortunate outcome for Love Plus Every, as the original game revolutionised the dating simulation genre with features never seen before in its predecessors. While the early portions of the game follow the standard formula, it is towards the end post-confession where it transforms into an entirely new experience. In other titles, you pretty much win the game once you succeed in courting the girl (or guy) of your choice. In Love Plus however, it just means you begin the next phase of actually being a couple, which is unheard of then and is still not done by any other developer today.

It is worth noting again that this is not the first time Love Plus has made it to the smartphones, as there was spinoff featuring a new character. Fan reception was poor for the most part, and it didn’t take long for the game to be canned. Fast forward to the present, and we see Konami’s second attempt at turning this game into a smartphone title failing yet again.