Koch Media, the publisher for popular titles like the Saints Row series has announced that they’ll be rebranding to PLAION.

This new name comes complete with a fancy new logo, though doesn’t come with any new announcements for the direction of the publishing group.

That being said, the PLAION website is currently still in a Coming Soon state, with the relevant information still being on the Koch Media domain.

Klemens Kundratitz, Co-founder and CEO at Plaion says the name change is about reflecting the new nature of the company.

“Since joining the Embracer Group in 2018, growth has accelerated and we have become increasingly diversified”, he says. “To reflect the evolving nature of our business in terms not only of content, but also of geography as we continue our expansion across the globe, we have chosen our new name to better portray who we are and the journey we are taking.”

“Our industry is incredibly dynamic, the expectations of our customers and our partners are continually evolving, and we must recognize this. Relying on our strong foundation whilst embracing change will deliver something new, something better. As PLAION, we’re building on our years of success while striving for more, much more. PLAION is a promise to deliver outstanding entertainment to our customers. I’m happy and proud to continue our journey as PLAION”, Kundratitz concludes.