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Apple has unveiled its most powerful smartphones yet — the iPhone 17 Pro and iPhone 17 Pro Max. Both models combine breakthrough performance, advanced camera technology, and a sleek heat-forged aluminium unibody design. Malaysian pre-orders open on September 12 at 8pm, with full availability starting September 19.
Sleek and Durable Pro Design
The iPhone 17 Pro series introduces a new aluminium unibody, engineered for strength, durability, and optimised battery performance. At its core, Apple has integrated a vapour cooling system that moves heat away from the A19 Pro chip, ensuring stable long-term performance.
Meanwhile, Ceramic Shield 2 on the front provides three times better scratch resistance, while the rear panel is four times more resistant to cracks. The 6.3-inch and 6.9-inch Super Retina XDR displays also deliver brighter visuals, reduced reflections, and smoother ProMotion refresh rates of up to 120Hz.
In addition, Apple has added new hardware refinements. The dedicated Camera Control button enables instant shooting, while the Action Button offers customisable quick access to features like Silent Mode, Translation, or Shortcuts.
A Professional Camera System
Photography takes a significant leap forward with triple 48MP Fusion cameras on both Pro models. These include Main, Ultra Wide, and Telephoto lenses, offering professional-grade results.
The Pro Max goes further with Apple’s longest Telephoto zoom ever, reaching up to 200mm focal length thanks to its tetraprism design. This provides a 16x optical zoom range, allowing more creative flexibility. Furthermore, Night Mode and upgraded sensors enable sharp, natural shots in low light.
The 18MP Centre Stage front camera expands automatically to fit more people into selfies and video calls. It records 4K Dolby Vision video and supports Dual Capture for simultaneous front and rear recording.
For creators, the devices also include ProRes RAW, Apple Log 2, and 4K 120fps Dolby Vision recording — features that make them suitable for everything from vlogging to professional filmmaking.
Powered by the A19 Pro Chip
At the heart of the iPhone 17 Pro series is the A19 Pro chip, Apple’s most powerful silicon yet. It delivers console-level graphics, faster AI workflows, and up to 40% better sustained performance compared to previous models. Neural Accelerators built into every GPU core provide advanced support for Apple Intelligence.
Thanks to the vapour chamber cooling system, both devices maintain consistent power without overheating. Battery performance has also reached new highs. The iPhone 17 Pro offers up to 31 hours of video playback, while the Pro Max delivers an impressive 37 hours. Moreover, fast charging can restore 50% power in only 20 minutes.
Smarter iOS 26 with Apple Intelligence
Both models launch with iOS 26, which introduces a refreshed Liquid Glass design that dynamically adapts wallpapers, widgets, and notifications. The interface feels more immersive and intuitive.
Apple Intelligence brings new features such as Live Translation, smarter screenshot recognition, and contextual visual search. Combined with next-gen connectivity options — Wi-Fi 7, Bluetooth 6, and secure eSIM — the Pro models are ready for the future.
Colours, Pricing, and Availability in Malaysia
Malaysian customers can choose between Silver, Cosmic Orange, and Deep Blue. The iPhone 17 Pro has a 6.3-inch display and starts at RM5,499, or RM229.13 per month on a 24-month plan. The iPhone 17 Pro Max features a 6.9-inch display and starts at RM5,999, or RM249.96 per month on a similar plan.
Pre-orders begin on September 12 at 8pm, while general availability starts on September 19. Apple will also launch new accessories such as the TechWoven Case, Silicone Case, and Crossbody Strap alongside the devices.
Specifications
| Model | iPhone 17 Pro | iPhone 17 Pro Max |
| Display | 6.3-inch Super Retina XDR, ProMotion | 6.9-inch Super Retina XDR, ProMotion |
| CPU | A19 Pro | A19 Pro |
| Storage | 256GB, 512GB, 1TB | 256GB, 512GB, 1TB, 2TB |
| Rear Cameras | 48MP Main, 48MP Ultra Wide, 48MP 4x Telephoto | 48MP Main, 48MP Ultra Wide, 48MP 4x Telephoto |
| Front Camera | 18MP Centre Stage | 18MP Centre Stage |
| Colours | Silver, Cosmic Orange, Deep Blue | Silver, Cosmic Orange, Deep Blue |
| Size | 150 × 71.9 × 8.75 mm (5.9 × 2.8 × 0.34 in) | 163.4 × 78 × 8.75 mm (6.4 × 3.0 × 0.34 in) |
| Weight | 206g (7.27 oz) | 233g (8.22 oz) |
For more details on pricings and availability for the iPhone 17 Pro & Pro Max, visit Apple’s official website here.
