HyperX, the gaming peripherals team at HP Inc. has announced the signing of DJ, record producer, and songwriter Zedd as the brand’s newest ambassador.
Through this partnership relationship, HyperX will serve as Zedd’s Official Gaming Audio and Gaming Microphone Supplier. Zedd will in turn help the gaming solutions provider design and promote several original product offerings, including custom and limited-edition headsets and peripherals. Beyond original products, the duo will bring gamers and music fans exclusive content and promotional platforms.
HyperX says that their partnership with Zedd developed organically. It was the result of the artist’s passion for gaming as Zedd has been an avid gamer for years, playing multiple titles between tour stops and studio sessions.
“HyperX has supported my passion for gaming since we first connected via Twitter, several years ago,” said Zedd. “Their products are a major part of my gaming lifestyle and I am grateful for the ongoing support. I’m eager to kick off our collaboration, which dives much deeper than a typical partnership.”
HyperX has developed numerous multi-year relationships with a diverse roster of celebrated ambassadors across culture, entertainment, and sport. These ambassadorships have helped the brand bring gaming to new audiences and cement what was once a niche hobby as a popular pastime. “
“Over the last two decades, we’ve really grown alongside gaming, from this bold, grassroots company into a lifestyle brand,” said HyperX. ”Zedd is an incredible talent who’s known not only for his musical contributions but passion for gaming. Together, we aim to show the authentic link between music and gaming, and bring these worlds even closer together.”
Zedd joins a growing line-up of more than 25 HyperX ambassadors, including football player JuJu Smith-Schuster, basketball players Gordon Hayward and Aerial Power, tennis player Daniil Medvedev, international soccer players Dele Alli, Casemiro, professional race car driver Sage Karam, skateboarder Minna Stress, streamer Valkyrie and social media sensation Bella Poarch.
There’s a currently a page on the HyperX store where customers can shop for Zedd’s favourite products.