The Dataran Pahlawan Melaka Megamall branch of Golden Screen Cinema got fined RM45,000 after being found guilty of “profiteering”.
As reported by Utusan Malaysia, the offense was related to the sale of 600ml of Spritzer branded water and 75gm of Mister Potato branded potato chips. The prices were raised by 0.97% and 1.23% respectively which don’t seem like much, but as the Dataran Pahlawan Melaka Megamall Golden Screen Cinema branch can attest, it’s enough to get them hit with a tidy sum fine. It would have been higher if the defence hadn’t pleaded for leniency, stating that it was a first time offense.
As more films and anime movies get localized and screened locally, getting charged that little bit more for some snacks to go with your viewing experience could certainly add up. More so when tickets themselves aren’t necessarily all that cheap either. At the very least, we could hope that such incidents won’t be happening any more with this as precedent.
On social media, there are comments noting the prices were raised even before the COVID-19 restrictions, one even saying that the prices cited (RM3.30 for the Spritzer water and RM5 for the Mister Potato chips) are GSC-standard prices. Furthermore, one even comments that the Aeon Melaka branch is charging RM4 for the water, which might be something else to probe.
Times are certainly tough throughout, though customers are unlikely to appreciate getting charged more to cover operational costs.