Apple has announced a price increase for Apps and In-App purchases (not including renewable subscriptions) in several countries including Malaysia, Japan, South Korea, Vietnam, and every country that uses the Euro as its currency (France, Spain, Italy, etc).
These changes will be implemented as early as the 5th of October 2022.
The news of the increased pricing comes from Apple’s official website in the news and updates section:
“As early as October 5, 2022, the price of apps and in-app purchases (excluding auto-renewable subscriptions) on the Apple App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value-added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.”
“Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in Vietnam.”
“Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.”
With the exception of Vietnam’s new tax regulations, Apple has not given an exact confirmation about the reason for the price increase. Considering the PS5 has also seen a price increase in many of the same territories it could be due to the higher global inflation rates currently affecting the electronics industry.