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      Persona Series Huge Steam Sale Now Live

      When Your Laptop Becomes Your Worst Enemy: How the MSI Vector 16 HX AI Changes the Game

      When Your Laptop Becomes Your Worst Enemy: How the MSI Vector 16 HX AI Changes the Game

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      Malaysian Gamers Criticize Upin & Ipin Universe Over High Price Tag

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      Hatsune Miku Expo 2025 Malaysia Ticket Sales Begin July 22

      ASUS Vivobook S14 and S16 Copilot+ Now Available in Malaysia, Priced at RM3,699.

      ASUS Vivobook S14 and S16 Copilot+ Now Available in Malaysia, Priced at RM3,699.

      Kaiju No. 8 Manga Ends, Anime Season 2 Premieres July 19

      Kaiju No. 8 Manga Ends, Anime Season 2 Premieres July 19

      Final Fantasy XIV Drops Windows 10 Support This October

      Final Fantasy XIV Drops Windows 10 Support This October

      Starsand Island

      Starsand Island Unveils New Character and Vehicle Customization Features

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      Persona Series Huge Steam Sale Now Live

      When Your Laptop Becomes Your Worst Enemy: How the MSI Vector 16 HX AI Changes the Game

      When Your Laptop Becomes Your Worst Enemy: How the MSI Vector 16 HX AI Changes the Game

      revival

      Persona 4 Revival Store Pages Now Live on PS5 and Steam

      Malaysian Gamers Criticize Upin & Ipin Universe Over High Price Tag

      Malaysian Gamers Criticize Upin & Ipin Universe Over High Price Tag

      Hatsune Miku Expo 2025 Malaysia Ticket Sales Begin July 22

      Hatsune Miku Expo 2025 Malaysia Ticket Sales Begin July 22

      ASUS Vivobook S14 and S16 Copilot+ Now Available in Malaysia, Priced at RM3,699.

      ASUS Vivobook S14 and S16 Copilot+ Now Available in Malaysia, Priced at RM3,699.

      Kaiju No. 8 Manga Ends, Anime Season 2 Premieres July 19

      Kaiju No. 8 Manga Ends, Anime Season 2 Premieres July 19

      Final Fantasy XIV Drops Windows 10 Support This October

      Final Fantasy XIV Drops Windows 10 Support This October

      Starsand Island

      Starsand Island Unveils New Character and Vehicle Customization Features

    • Interviews
      Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

      Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

      [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

      [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

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      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

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      Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

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      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

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      [LEVEL UP KL 2019] “It’s important that we market both products and Malaysia” – Hasnul, VP of Digital Content

      Kit by Kit
      6 years ago
      in All, Industry, Interview
      Reading Time: 2 mins read
      0 0
      Level Up KL returns in 2019
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      The Malaysia Digital Economy Corporation (MDEC) is the organizer of LEVEL UP KL, Malaysia’s biggest game festival. With a mandate to spearhead Malaysia’s digital economy, the event is meant to be a platform of leverage for gamers, the public, game developers, corporate and esports, taking the biggest entertainment market towards key economic growth. Vice President of Digital Creative Content and Technologies for MDEC, Hasnul Hadi Samsudin, took a few moments to sit down with us.

      It’s already been five years since the first LEVEL UP KL. Hasnul mentions about game developers wanting people to try out their games, and thus find a way to “extend” LEVEL UP KL as an industry. In comes LEVEL UP PLAY, what Hasnul calls the “public” part of the event, to celebrate the games.

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      Hasnul has been with MDEC since 1996, but LEVEL UP KL itself is relatively recent. He had left, but rejoined in 2014 with the mandate of growing the games industry. MDEC had focused on animation for a while – local successes include Upin & Ipin and Boboiboy – before turning to games. There were local games, Hasnul says, but earlier on, there was “no market” for them.

      With LEVEL UP KL, he believes that people can now see that, within the region, the Malaysian games industry is getting strong support from the government. For MDEC’s part, they’re reaching out to local secondary schools to teach them game development, then showcase the best creations. Universities also have LEVEL UP Apprenticeships for final year students to give them an idea on the game dev process.


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      Pictured: Hasnul Hadi Samsudin.

      The B2C area of LEVEL UP KL 2019 will be touching on the public playing games, influencers and esports, explains Hasnul, as part of LEVEL UP PLAY. It’s an event first, and he hopes it’ll be the best one yet.

      You can check out just some of the things LEVEL UP KL 2018 had over here. You can look forward to that and more for this year’s event!

       


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