McDonald’s Japan has teamed up with Capcom on a Street Fighter II-themed campaign that’s hard to top. The promotion, called Street Burgers, celebrates Capcom’s legendary fighting game through themed food, nostalgic pixel art, and exclusive Street Fighter 6 tie-ins.

Street Burgers Inspired by the World Warriors

The Street Burgers lineup features new menu items that channel the energy of Street Fighter. Fans can try a Burnt Garlic Mayo Egg Teriyaki Burger, a Yurunji Mayo Chicken Burger, and a Triple Cheese Burger. Each one delivers a unique punch of flavor worthy of a world warrior.

To complete the combo, diners can enjoy an Overflowing Energy McFizz or upgrade it to a creamy McFloat. McDonald’s also added new fry seasoning, giving fans one more reason to step into the ring, or rather, the restaurant.

Pixel Art, Commercials, and a Nostalgic Throwback

Beyond the food, the real highlight lies in the creative visuals. McDonald’s and Capcom released a wave of retro-style pixel art that brings the Street Fighter cast to life in hilarious ways. Ryu snacks on a Samurai Mac, while M. Bison holds his McDonald’s bag with villainous pride.

The official trailer recreates Chun-Li’s famous stage from Street Fighter II. However, her background stall has been replaced with a McDonald’s, and Street Fighter 6 newcomers Manon and Marisa appear outside the restaurant. The crossover perfectly blends nostalgia with modern humor, giving fans something to smile about.

Special Street Fighter 6 Tie-In Content

While the campaign focuses on Street Fighter II, Street Fighter 6 fans also get special content. M. Bison receives a new Outfit 2 color, marking the collaboration in style. Meanwhile, Japan’s Battle Hub hosts a McDonald’s Street Voter event, giving players another reason to log in.

Capcom has not confirmed whether this content will appear outside Japan. Still, the crossover shows how much Street Fighter 6’s popularity has grown in its home country.

A Giveaway for Fans in Japan

ストリートファイターと
マクドナルドがタッグを組んだ！
ストリートバーガーズ10/22(水)から！

この投稿に【#マックから期間限定ストリートバーガーズ】をつけて本日10/16(木)中にリプライすると、抽選で100名様に1,000円分のマックカードをプレゼント！

詳細は画像をタップ！

— マクドナルド (@McDonaldsJapan) October 15, 2025

To celebrate the launch, McDonald’s Japan is hosting a special giveaway. Fans who reply to the official promotional post with the hashtag #マックから期間限定ストリートバーガーズ / #Limited-Time Street Burgers from McDonald’s by October 16 (Thu) stand a chance to win a 1,000-yen McDonald’s card. A total of 100 winners will be selected by lottery, giving fans one more reason to join in the fun.

A Limited-Time Feast of Nostalgia

The McDonald’s x Street Fighter “Street Burgers” promotion starts on October 22 for a limited time in Japan. With its mix of classic visuals, themed meals, and in-game surprises, this crossover captures the best of both worlds which is fast food and fighting games.

So if you’re in Japan, consider this your signal to grab a burger and channel your inner Ryu. Victory, after all, tastes best with fries. For more details on this collaboration, be sure to check out McDonalds Japan on their official X account.