LEVEL UP PLAY, a cornerstone of the Malaysia Digital Content Festival (MYDCF), is set to captivate audiences from September 13-15, 2024, at the Kuala Lumpur Convention Centre. This premier event celebrates the pinnacle of digital creative content, showcasing games, animations, trading card games, esports, digital technology, and entertainment.

As a Business to Consumer (B2C) component of MYDCF, LEVEL UP PLAY aims to be the strategic gateway promoting digital content to a diverse regional audience, fostering engagement and innovation in the digital creative industry.

Guest Line Up

The event boasts an impressive lineup of international guests, promising exciting interactions for fans and enthusiasts. Japanese voice actress Aina Aiba, known for her role as Yukina Minato in BanG Dream!, will make a special appearance. 

In addition, VTuber fans are in for a treat with several stars from hololive production, including Kobo Kanaeru making her LEVEL UP PLAY debut, Pavolia Reine in her first Malaysian appearance, the return of fan-favorite Kureiji Ollie, and the charming Ayunda Risu from hololive Indonesia.

Music enthusiasts can look forward to stellar performances by two renowned artists. Mayu Maeshima, recognized for her powerful vocals in popular anisongs from series like Re:Zero and Overlord, will grace the stage. Furthermore, in an exciting first, Nami Tamaki will deliver her inaugural Malaysian performance, thrilling fans with her iconic songs from Gundam SEED and other beloved anime series.

Activities and Event Exclusives

Another major highlight of LEVEL UP PLAY 2024 is the Indie Game Showcase, offering attendees the chance to supercharge their playlists with upcoming indie games from top developers across the region and beyond. This showcase will feature innovative titles from Malaysia, Indonesia, Singapore, Brunei, Australia, Taiwan, Hong Kong, Thailand, Philippines, USA, and China, providing a unique opportunity to experience the cutting edge of independent game development.

LEVEL UP PLAY offers a plethora of activities catering to various interests within the digital content sphere. Trading card game aficionados will find a haven with Bushiroad’s extensive showcase, featuring popular titles such as Cardight Vanguard, Weiss Schwarz, Shadowverse Evolve, and Rebirth for you. The globally acclaimed Magic: The Gathering will also have a significant presence, ensuring a comprehensive TCG experience for attendees. In a unique crossover of VTuber fandom and card gaming, the event will also host a Hololive Official Card Game Learn to Play Session at the Bushiroad Expo, offering fans a new way to engage with their favorite Hololive talents.

Collectors and fans of Japanese pop culture will delight in the Gashapon Bandai Official section, featuring over 180 Gashapon machines with characters from beloved franchises like Gundam, Shin Chan, Pokemon, and One Piece. Adding to the exclusive offerings, the event will unveil the Original Tamagotchi “Tama Time Travel” edition and a special Luffy Gear 5 II figurine from One Piece, available only at LEVEL UP PLAY 2024.

Ticket Prices

For those eager to participate in this digital extravaganza, online ticket sales are available until September 11, 2024. Attendees can choose between a 3 Day Pass priced at RM 40 (which includes a RM 20 discount) or a Daily Pass for RM 20.

LEVEL UP PLAY 2024 is set to be more than just an event; it’s a comprehensive showcase of the digital content landscape in Malaysia, Southeast Asia, and beyond. By bringing together creators, performers, and enthusiasts, it serves as a vibrant hub for networking, learning, and celebrating the ever-evolving world of digital creativity. Whether you’re a hardcore gamer, an animation enthusiast, a trading card game strategist, or simply curious about the latest in digital entertainment, LEVEL UP PLAY promises an immersive and exciting experience for all attendees.