Sony Electronics Inc. has announced three new models in its 2023 BRAVIA XR TV Lineup with Cognitive Processor XR which includes the X95L Mini LED, the X90L Full Array LED and the A80L OLED.

These new models are equipped with updated Cognitive Processor XR, featuring the all new XR Clear Image (on select models) which improves noise reduction and clarity with motion. The Cognitive Processor XR also enables better backlight control for increased local dimming zones, increased brightness and decreased blooming.

Not only that, each model offers Acoustic Center Sync which when paired with a compatible Sony soundbar, will synchronize the TV’s audio system with the center channel of the soundbar improving the immersive sound experience. The new BRAVIA XR TV Lineup will also work with Sony soundbars to offer 360 Spatial Sound Mapping 2 which optimizes the sound field and generates phantom speakers.

The new line-up highlights also include:

• X95L models feature Acoustic Multi-Audio+: Using frame tweeters to elevate the sound in a way that it matches what is portrayed on screen.
• A80L models feature Acoustic Surface Audio+: Using actuators that vibrate to produce sound from the entire screen.
• Auto HDR Tone Mapping, Auto Genre Picture Mode as well as adjustable Screen Size feature to improve the gaming experience on PlayStation 5.
• Bravia Core which delivers content in stunning visuals and sound quality through IMAX Enhanced 9 and Pure Stream 8.
• Crunchyroll remote button, a one-touch access to one of the largest anime libraries in the world.
• Bravia CAM which detects viewers position to optimize the picture and sound according to environment and viewing distance

Image Credit: Sony

Image Credit: Sony

Image Credit: Sony

Managing Director of Sony Malaysia, Kazutoyo Araki said, “We are excited to bring a new lineup that continues to bring Sony’s best spatial entertainment and gaming experiences with picture and sound. Sony is proud to offer a full suite of home entertainment options for all of our consumers.”

New Sony TV Models and Key Features

BRAVIA XR X95L 4K HDR Mini LED Google TV

• Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
• Ultimate backlight control: XR Backlight Master Drive technology fine tunes the picture resulting in deep blacks and natural colors reinvigorating movies and games.
• Mini LED contrast and color: See ultimate contrast from thousands of Mini LEDs and billions of accurate colors controlled by the precision of XR Backlight Master Drive and XR Triluminos Pro technologies.
• Google TV: See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.
• Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.
• Perfect for PlayStation 5: Take PlayStation 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming.
• All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
• HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.
• Picture and sound precisely aligned: With Acoustic Multi-Audio+ and Dolby Atmos support, frame tweeters, in addition to the TVs speakers, elevates the sound so what the user hears matches the picture they see.
• Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for IMAX Enhanced and Netflix Adaptive Calibrated Mode.
• More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.
• Bravia CAM which detects viewers position to optimize the picture and sound according to environment and viewing distance
• All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.

BRAVIA XR X90L 4K HDR Full Array LED Google TV:

• Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
• Full Array LED contrast and color: With brightness approximately up to 130% compared to the previous year’s model – the X90K, has precisely controlled backlighting so the viewer can see enhanced contrast and billions of accurate colors, controlled by XR Contrast Booster and XR Triluminos Pro technologies.
• Google TV: See 700,000+ movies and TV episodes, plus live TV all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions 16 Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability.
• Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.
• Perfect for PlayStation 5: Take PlayStation 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming.
• All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
• HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.
• Picture and sound precisely aligned: With Acoustic Multi-Audio and Dolby Atmos support, sound positioning tweeters, in addition to the TVs speakers, elevates the sound so what the user hears matches the picture they see.
• Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.
• More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.
• Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound. Enhanced TV experience with optional BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.
• All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.

BRAVIA XR A80L 4K HDR OLED Google TV:

• Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
• Acoustic Surface Audio+: With Acoustic Surface Audio+ and Dolby Atmos support, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching with what’s playing on screen.
• OLED contrast and color: XR OLED Contrast Pro and XR Triluminos Pro technologies allow the consumer to feel the beauty of OLED with brightness approximately 110% compared to the previous year’s model – the A80K, with immersive depth and realism, pure black, detailed shadows, and billions of accurate colors.
• Google TV: See 700,000+ movies and TV episodes, plus live TV 10 , all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.
• Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.
• Perfect for PlayStation 5: Take PlayStation 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming.
• All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface. HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.
• Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.
• More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.
• Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.
• Bravia CAM which detects viewers position to optimize the picture and sound according to environment and viewing distance.
• All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.

While the new Bravia XR TV Lineup has been scheduled to be available in Malaysia from June 2023 onwards, the recommended retail price however was stated to be announced at a later date. For further information regarding the Sony products, you may visit their official website.