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Lego and Sega have announced a partnership to produce new Sonic The Hedgehog-themed Lego sets. The characters and setting of the Sonic games will be remade in brick form.
The product range will be available for purchase in August of 2023.
Fans will be able to build, create and play as Sonic, Tails, Amy, and Dr. Eggman in the following four sets:
- Sonic’s Speed Sphere
- Tails’ Workshop and Tornado Plane
- Amy’s Animal Rescue Island
- Sonic’s Green Hill Zone Loop Challenge
“At SEGA, we strive to create memorable experiences with our licensing partners that fans will cherish for years to come,” said Ivo Gerscovich, Chief Business & Brand Officer at Sega of America. “The LEGO Group is the leader in play, and the perfect partner to bring exciting stories, iconic characters & environments from the Sonic universe to life in fans’ living rooms globally. Through our creative collaboration with the LEGO Group, Sonic fans of all generations can use their imaginations to play out their favorite Sonic moments, and we can’t wait to see their awesome creations.”
The product range from Sega and the Lego Group furthers the global companies’ collaborative efforts, following the highly successful Lego Ideas Sonic the Hedgehog Green Hill Zone set, released in 2021.
“It really isn’t like anything else! The sets offer an entirely new, action-packed play experience,” says Frédéric Roland Andre, Designer at the Lego Group. “I’m especially proud of the Speed Sphere, as it was quite a challenge to figure out how we would get Sonic to speed up and interact with each course. Sonic is known for his speed and how he runs and jumps through courses, so for LEGO sets inspired by him there was no way we could create a static set, we simply had to be creative and make them as action-packed as possible!”
