GamerBraves Newsletter vol. 79 – Hi-Fi Rush And The Art Of The Shadow Drop

This week at the Xbox and Bethesda Developer Direct Showcase, Tango Game Works announced Hi-Fi Rush a new rhythm-based action game with a slick comic book art style and tight hack ‘n slash gameplay, and when can you play it: right now.

Hi-Fi Rush was shadow-dropped, which means it was released at the same time it was announced with no prior marketing or build-up, and even without these common necessities for a video game, it was a huge hit. This is especially surprising as shadow drops are incredibly risky.

An important part of any marketing of any product is the communication period between reveal and release. This is the time when the publisher needs to tell the audience what the game is and why they should care. It’s an essential part of marketing a game that can really make or break a game. A shadow drop means that game will not have any pre-release marketing to help sell the concept to the consumer, relying almost purely on word of mouth.

Not a lot of games could pull this off, but Hi-Fi Rush did, and you can find out how by subscribing to our newsletter. You can read the full article for free just by putting your email address in the box below:

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