Genshin Impact is a property that anyone with an internet connection will likely have heard of, even if they have no interest in it. If you’re unfamiliar with it, it’s an anime-styled, free-to-start, always online, open-world, single-player game with online elements from miHoYo, a China-based company. Since its worldwide simultaneous release in September 2021, it has enjoyed explosive popularity and corresponding financial success. Such widespread reach was – and arguably still is – an anomaly, more so for a China-made game.

Most recently, we have Tower of Fantasy from Hotta Studio, another China-based developer. It’s an open-world MMORPG that first launched in China, before finally arriving on global shores on the 11th of August 2022. While Tower of Fantasy isn’t the first to take on the juggernaut that is Genshin, it seems to be the one that is getting the most buzz about being “the Genshin Impact killer”.

Whether Tower of Fantasy can really be a “Genshin Impact Killer” will have to be seen. There’s no doubt that Genshin is by far the most successful of its kind, so if any other game were to truly compete and triumph, it will need to both match what it does well, and improve where it lacks.

So what does Genshin do right and what does Genshin stand to learn? If you’d like to read more, consider subscribing to our newsletter so you can read more about it. You can read it for free by putting your email address in the box below:

Give it a read and let us know what you think! New newsletter feature articles are released weekly every Wednesday at lunchtime regarding various topics surrounding video games and the greater entertainment industry as a whole.