[TGS2025] SEGA Brings SEA Influencers Together in SEGA SEA Influencer Stage Event

SEGA turned up the energy during Tokyo Game Show 2025 with its SEGA SEA Influencer Stage event. The showcase highlighted Sonic Racing: CrossWorlds in an exhibition match that featured Southeast Asia’s most recognizable gaming personalities. Fans at Makuhari Messe and those watching online saw a race that mixed speed, spectacle, and the vibrant personalities of the region.

Sonic Racing Takes the Stage

The match was more than a casual run. Instead, it played out as a high-energy performance designed to capture the chaos and fun of Sonic Racing: CrossWorlds. Loud commentary, playful rivalries, and dramatic finishes filled the stage, while the crowd reacted to every moment. As a result, the game’s trademark sense of speed translated directly into the excitement of a live event.

A Lineup of SEA Stars

What made the event shine was its diverse cast of influencers. Malaysian content creator Amelia Khor brought competitive energy. Filipino actress and streamer Myrtle Sarrosa added star power and a lively stage presence. Indonesian esports figure Luthfi Halimawan impressed with his tactical style of play. Together, they created a dynamic atmosphere, trading jokes, teasing rivals, and celebrating close wins that kept the audience entertained.

Fans and Community Spirit

The crowd at the SEGA Live Stage fed into the show’s energy. Cheers, laughter, and chants echoed through the hall as fans rooted for their favorites. Meanwhile, those joining through SEGA’s livestream reacted in real time, flooding the chat with support and memes. This connection between on-site and online viewers turned the race into a shared celebration rather than just a competition.

SEA at the Heart of TGS

By placing Southeast Asian influencers in the spotlight, SEGA highlighted the region’s growing role in global gaming. The Sonic Racing: CrossWorlds showcase and SEGA SEA Influencer stage event was entertaining, but it also reflected the importance of diverse voices in major events like Tokyo Game Show 2025. Ultimately, the race captured what Sonic represents—fast, colorful, and full of community spirit—while showing that SEA gamers have a well-earned place on the world stage.

You can watch the full livestream of the event here.

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